Social Aspects of New Media Technologies
Right off the bat, this article leads me to recognize a problem I'm struggling with at work. We are revising curriculum for our technical college's two-year Multimedia Design & Production degree, and I'm researching potential name changes. The particular degree I'm working on revising has been known as the Multimedia degree, but now that we offer another degree focusing on video production for the web, and a third in 3D animation, the name needs to differentiate from those. This degree is really a degree for print and web designers--but how sexy does an A.A.S. in "Web & Print" look on a transcript? So I've been looking at "Graphic Design," which by current U.S. Department of Labor job descriptions is accurate--but I fear sounds so stodgy that young people will avoid it. "Multimedia" is technically inaccurate, because print publishing does not fulfill the common definition of multimedia, which requires at least 3 of the following: text, graphics, interactivity, sound, animation. I love the UW's "Digital Media" moniker, but since our video production degree is title "Interactive Digital Media," any similar reference is bound to cause confusion. "New Media" is just too vague, as the article points out.
So here I am, teaching in a discipline undergoing so much transformation that we're not quite sure how to label it. Almost, but not quite, makes me wish I was teaching Nursing. Ideas for names, anybody?
posted by digitaldish @ 7:23 PM
2 Comments:
Keep brainstorming man! Working sucks. I can't think of any names right now, brain block :(
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For competitiveness, I would suggest looking at titles of similar programs at other college programs. See if a standard is emerging. I expect all the monikers to shorten eventually (telephone to phone to cell).
I also suggest asking Kathy if there is a DM grad cohort wide blog that the question could be posted on. Or after the 1st suggestion is researched, you could present options to the class and get some feedback. Since they our classmates have this kind of major in like interest and they offer a pretty good cross-section globally and age range, it could be considered longitudinally representational. (I think the vocab is starting to sink in). Properly fertilized, the aging mind CAN sprout new growth! YEAH!
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