track steps @ imaginary forces

begin project 1
click projects button
nothing says "web videos"
click back button
click on "Our Reel"
it wants to load Quicktime
run active x
go back
click projects button
click interactive (with Kathy's help)
click featured projects (doesn't load any)
click honda element web video
click one of the videos
quicktime window comes up
video begins playing

/end project 1
begin project 2
click company
click location
mapquest returns the following message:
MapQuest found a similar location for "530 w 25th, new york, ny 10001". Please select or revise your search.
/end project 2
begin project 3
this experience was frustrating. Cool-looking design, poor user interface. No search box. Not enough clues. Names for options unclear. Visual and interface design are beautiful but not usable. Very typical of Design firms (with a capital D). The site fails to meet expectations for usability, and therefore doesn't reflect well on the company.

Unfortunately, due to the tendency of the user to blame themselves (documented by Norman & Nielson), potential clients trying to review their site will probably assume that they just don't "get" design and that the Design firm knows more than they do.